Benefits of Address Verification API
- bettybuchananwork
- Nov 22, 2023
- 2 min read
The best address validation tools help companies make sure they are sending communication, packages, or other goods to the right person in the correct location. This creates a better customer experience, reduces returns and chargebacks, saves money on lost or stolen goods, and minimizes the risk of fraudulent activity.
This is especially important for e-commerce, shipping and logistics, financial services, and marketplace businesses. In addition to reducing return shipping fees and customer service hours for incorrectly shipped items, this can also help increase sales conversions, reduce fraud, and improve overall business performance.
Often, addresses are validated "upfront" as users enter them in search fields on websites. This is done using address standardization, cleaning, and supplementing technology that converts a human-readable format into an accurate latitude and longitude on a map. Address validation APIs can help with these processes by automatically recognizing and correcting typos, missing components, and other errors.
International Address Verification APIs can also be used to clean up and update existing databases of addresses. For example, a mailing list can be scanned and corrected to remove duplicates and other errors before being sent out. This can help reduce the amount of undeliverable mail that is returned to organizations, saving them money on postage and labor costs.
It is important to note that not all address verification solutions are created equal. Google's address validation API, for example, has a number of downsides and limitations that make it less than ideal for many businesses. The main problem with Google's solution is that it only provides a limited free trial for 30 days, and the cost per verified address after that is quite high. In addition, the API has strict limits for storing, caching and indexing data which can create problems for larger businesses.
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